EXPERIENCE
​Sep 2024
Alexander Wang
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NYFW Event Assistant
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Supervised backstage operations including wardrobe preparation, gift packaging, and staff assignments, managing a team of 10 crew members
Oversaw VIP guest reception and seating, successfully coordinating the arrival and placement of 60+ celebrity guests
Resolved a critical on-site music playback issue using extensive music background (15 years of experience), ensuring uninterrupted stage performance and maintaining event ambiance.
Event execution received positive feedback from both designers and the internal team; contributed to a 25% increase in post-event media exposure and enhanced brand perception.
​May- Aug 2025
DAWANG
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​Event and marketing intern
Assisted in the layout and scheduling of multiple pop-up events, ensuring timely execution and consistent visuals at various locations such as Chelsea Market and Chinatown Market
Conducted market research and competitive analysis to inform event strategy and product placement, directly driving a 15% increase in traffic to key pop-up event venues
Provided on-site sales support, interacted with over 200 customers, communicated brand value, and helped achieve daily sales targets
Participated in ComplexCon site layout planning, visual rendering, booth traffic, customer journey, and traffic control strategies to improve visitor engagement and operational efficiency
​Jan-May 2025
Designer Revival
Social Media and Marketing Intern
Developed and directed nearly all Instagram and TikTok video content, leveraging background to emphasize garment silhouette, color harmony, and intricate design details
Led content strategy that resulted in record-breaking monthly social media views, achieving the highest engagement and exposure level within a 12-month period
Applied fashion buyer experience to structure product storytelling and visual hierarchy, creating a merchandising blueprint and developing a "pyramid of goods" to optimize consumer appeal and sales flow
Conducting accurate authenticity verification, condition assessments, and trend forecasting to select high-margin pieces, while effectively negotiating lower procurement costs
​Skills and Certificates
Computer: Microsoft Excel, Word, PowerPoint; Adobe Photoshop, Apple Pro-Create, Final Cut Pro, Logic Pro X, Pro Tools; Google Suite, Canva, Facebook, Instagram, TikTok, Pinterest
Languages: English, Mandarin, Wu Dialect (Chinese)
Organizations: LIM College Fashion Show Production Club Member, LIM Styling Club Member
Certificate: Inside LVMH - Creation & Branding, Operations & Supply Chain
Lean Six Sigma White Belt Certification in Marketing
Point Blank Music School - A+ Essential DJ Skills